Two questions, every review
How have we done since we last met, and where do we land if we carry on at this pace.
1. What happened
2. Where we land
Every number on this page belongs to Saltwater Coffee, a neighbourhood cafe we walk through as an example.
How have we done since we last met
We are in Q2. Here is how it went against what we said in March (Q2 forecast in Q1 review).
The forecast vs actuals states a $4.2K gap.
Why (the KPIs)
Weekend brunch, now Saturdays too
+$5.4K
Office bean subscriptions, two more offices
+$2.1K
Dropped the afternoon discount hour
+$1.2K
The chain ran a summer promo all quarter
−$9.8K
Everything else, netted
−$3.1K
And where do we land if we carry on at this pace
Carry the Q2 pace forward, and here is where 2031 lands.
2031 lands at
$476.7K
Last review had it at
$486.0K
Re-base
−$9.3K
The grey mark is where the last review had the year.
So what do we do differently
Every strategy post the last review gets a verdict.
Weekend brunch, now Saturdays too
Office bean subscriptions, two more offices
Dropped the afternoon discount hour
A review that ends without a decision is just a report.
Then it happens again
How often we sit down is your call. We recommend quarterly.
- Q1
- Q2
- Q3
- Q4
4 reviews a year. Long enough for a decision to show up in the numbers, short enough to fix a bad one inside the year.
Between sittings, the numbers stay up
The scored plan and the range around it stay live, so nobody has to ask where things stand.
Five years of Saltwater Coffee, the same review run end to end.